Spot TV AdopteUnMec.com - For ladies

adoptunmec.com :)

"Publi-communiqué. Plus chic, plus pro et plus facile d'accès, "Adopteunmec.com" fait peau neuve le 30 novembre. Après quatre ans d'existence, 4,2 millions d'inscrits plus tard et une croissance vertigineuse (+159%), le portail se devait d'entrer dans la cour des grands pour aller chatouiller la concurrence, Meetic et consorts.""

Since its creation,  Adopteunmec.com  transformed men to a good you can buy like in a super market. Girls can go on the website and you can take men and put them in a basket as if you were shopping in the super market. The aim of this campaign and the first goal of this new project is to reform the initial seduction principle. With this website, women have control, they can book a man for 24h, analyze him, compare him to another "product". The ads for this website are very original. It consists of a funny version of TV news, with a presenter  giving the stock exchanges prices on blond guy or hairy etc... This concept reminds me of some notion I studied in the video the merchant of cool. What was before considered as "midrifts" , all these young girls selling their body as a good, considering it as their best asset is now changing because women are becoming the most powerful category of consumers. To reach them we need a male version of the "midrift" and I think that consumer society is ready to make all the ideologies collapse if it can sell. I believe that through the "marketization" of everything a human being could have, values and universal principles will soon stop having influence on people because through all this social machinations we are pushed to think that all the things that exist are to be consumed. We do not believe anymore we just buy. Marketers used all the concepts, ideologies, and values to promote and sell goods. Nothing has a value that is not counted in Dollars, Euros or any other currency.

" On peut rire de tout, mais pas avec n'importe qui". Desproges

Marine Le Pen decided to sue the TV presenter Laurent Ruquier for a joke he should not have made. He showed the genealogical tree of Marine Le Pen in a form of a swastika which has irritated the leader of the FN party.  The problems related to Le Pen's campaign are focused on racists accusations from the Jewish community in one hand and the non EU immigrants on the other. In fact, there is an impressing media avalanche of accusations and denials all coming from private/ based sources. When it is not the fdesouche.com which is spreading its nationalist ideas, there are twitter users from a Jewish confession trying to polemicize on quotes from extreme right party. Of course, this is not to say that Jewish community and the other immigrants of France are now unifying against the FN, in the contrary, it is the perfect atmosphere to raise victimization and put the blame on anyone for anything as the LDJ ( ligue de défense des Juifs) did with France 2 accusing the channel to influence public opinion through the diffusion of documentaries on Gaza. The climate in France is cold not only because it is November but because of a electoral / electrical atmosphere where media are fighting almost as individuals to make their point and share their values/ views with people. France today is now a perfect example to analyze media manipulation and propaganda. All this in a very ironic and implicit way that make ideas conveyed almost as subliminal messages since every type of media gets involved in the mass audience manipulation.

FRESH !!

The Application " Puremedias" is now available on the Android platform and on Iphones since this morning (10/11/2011). Its free and provides the best of media news. There are four categories :
Home: provides with an overview on the articles published on the website
Most Popular: To go straight to the most important news.
Audiences: TO get every morning at 9:15 an analysis of the TV audiences the day before.
And finally, Reality Shows, to make sure people do not miss anything from the shows diffused.

Of course, from this application you can upload and share the articles you want on Twitter, Facebook or send them by e-mail.  News will now be more easy to spread, more easy to be accessed and the way they are classified will help people go straight to the things they are interested in.  People will be updated on media news 24/7 and they can even interact directly with other subscribers and invite others to read the content of the application. The network that could be created from this application illustrates clearly what is meant by Mass Media. 

Sony buys the rest of mobile firm Sony Ericsson

Japanese technology giant Sony has bought full control of mobile phone maker Sony Ericsson from Swedish telecoms equipment maker Ericssonmaking the mobile handset business a wholly-owned subsidiary of Sony.Ericsson said that the "synergies" between telecoms equipment and mobile phones were decreasing. The transaction also includes a patent deal. Sony will get the five sets of patents that are essential to making the phones and a licensing agreement on any other intellectual property. This is an example of horizontal integration since Sony is going to get patents it needs to produce phones and rights of intellectual properties. The merge will benefit to both Sony and Sony Ericsson who are going to work together for better efficiency and more profits. ( Sony will now be able to integrate its phone division to its gadgets)