Spot TV AdopteUnMec.com - For ladies

adoptunmec.com :)

"Publi-communiqué. Plus chic, plus pro et plus facile d'accès, "Adopteunmec.com" fait peau neuve le 30 novembre. Après quatre ans d'existence, 4,2 millions d'inscrits plus tard et une croissance vertigineuse (+159%), le portail se devait d'entrer dans la cour des grands pour aller chatouiller la concurrence, Meetic et consorts.""

Since its creation,  Adopteunmec.com  transformed men to a good you can buy like in a super market. Girls can go on the website and you can take men and put them in a basket as if you were shopping in the super market. The aim of this campaign and the first goal of this new project is to reform the initial seduction principle. With this website, women have control, they can book a man for 24h, analyze him, compare him to another "product". The ads for this website are very original. It consists of a funny version of TV news, with a presenter  giving the stock exchanges prices on blond guy or hairy etc... This concept reminds me of some notion I studied in the video the merchant of cool. What was before considered as "midrifts" , all these young girls selling their body as a good, considering it as their best asset is now changing because women are becoming the most powerful category of consumers. To reach them we need a male version of the "midrift" and I think that consumer society is ready to make all the ideologies collapse if it can sell. I believe that through the "marketization" of everything a human being could have, values and universal principles will soon stop having influence on people because through all this social machinations we are pushed to think that all the things that exist are to be consumed. We do not believe anymore we just buy. Marketers used all the concepts, ideologies, and values to promote and sell goods. Nothing has a value that is not counted in Dollars, Euros or any other currency.